Purchase conversion rate by campaign
Oct 10 – Nov 8, 2026
Period
Comparison
The page stopped requesting Google Ads AW-000000005/skincare_purchase beside purchases on Tuesday, November 3.
What you are looking at
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Sessions10,644
Purchases30730 seen only by your server, not in the rateConversion rate2.6%Sessions with purchases: 277 of 10,644Captured revenue€14,435.30Average order value€47.02More figures
More figures
This view
Whole site 2.6%
Cut by the session's origin
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Show steps
| Total | 2.6% | 10,644 | 307 |
|---|---|---|---|
| No campaign | 2.7% | 5,97156.1% | 163 |
| autumn-sale | 2.0% | 3,38331.8% | 69 |
| weekly | 3.5% | 1,29012.1% | 45 |
The path
| Step | Share of sessions | Sessions that reached the step | From the step before |
|---|---|---|---|
| Sessions | 10,644 | ||
| Viewed a product | 7,996 | ||
| Started checkout | 899 | 11.2% | |
| Sessions with purchases | 277 | 30.8% |
How it is computed
A step's share is the sessions that reached it over all the period's sessions; from the step before, over the sessions that reached the step before it.
Every day here runs from midnight to midnight in UTC, this project's time zone.
307 purchases: 277 seen by the browser and the server and 30 by your server only, which arrived without a session: they count in purchases and their value, but not in any rate, step or value per session.
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